europeforvisitors - 2:23 am on Jul 24, 2007 (gmt 0)

If that statement is true can you tell me: How many times in the past month have you drilled down into page 20 of the SERPs?

Not very often, but more times than I've gone looking for sites in DMOZ.

Fact is, most people are searching for information on topics, not for Web sites. If I'm Joe Surfer and I want to read reviews of the Widgetco WC-1 DSLR or learn about kayak cruises in Elbonia, I'm more likely to find what I want with a Google search on "widgetco wc-1 review" or "elbonia kayak cruises" than I am by drilling down through a directory.