born2drv - 6:34 pm on Jul 23, 2007 (gmt 0)

Sure here's an easy solution:

1) Copy DMOZ.

2) Get an exclusive deal with a major SE like Google, Y! or MSN to list directory results (so you get interest and paying advertisers).... or these SE's could just do this themselves.

3) Split it into 2 sections - ONLINE ONLY or LOCAL. (Can't be listed in both). ONLINE ONLY businesses with no physical address should be listed supplemental as default (on bottom), local listings should get a higher ranking. Their address should be verified some way, and should be very visible on the website. If address is verified and later deleted off website = instant ban.

4) Editor should rate the website on a scale of 1-5 or something based on how useful it is for a web-surfer. Tim's hardware shop with his contact info and a picture of the store only would rate a 1 where Home Depot listing 50,000 items would get a 5. 5-star websites would get a higher ranking.

4) Make a premium listing section that puts paying advertisers on top, even the online only ones that are non-local (unless the searcher is requesting local only, then put them at the bottom).

5) Make a premium submission/dispute service that guarantees a prompt and independent review, or allows one to dispute with another more senior editor, or if you need to move to a different section, etc. You can still request these services for free, however they could take a long time. For example lightning fast service/review = $500 (within 2 days), quick service = $200 (within 2 weeks), free service could be 6-8 weeks or more.

6) If user submits using the free method let them know where they are in the queue and an estimated wait time until their site is reviewed. Put in place a system that makes an attempt to get all sub-categories reviewed in an equal amount of time.