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theBear - 1:22 am on Jul 20, 2007 (gmt 0)
"Because its free and the belief that Google rewards sites that have been able to make it into DMOZ.... right?" Nope, you should ask yourself why Amazon, L.L. Bean, and all the rest are there. The name of the game is exposure, that it is free is just icing on the cake. Marketing 101 at its best.
austtr,