Rowan_ClickSaver - 1:08 pm on Aug 21, 2006 (gmt 0)

As far as dirctories go... no they are not traffic producing vehicles. What they are is a reference point of contact. Generally if you are in a directory you can expect about .5%-3% conversion to hits. Generally this does not equate to a ton of business if you are only a online company. Directories are most effective for local search, where people can call you or come visit your business. But they are somewhere where people are more apt to purchase than on a search engine, so if you ad is strong enough and your ROI good these are very profitable places to be.

Rowan