Yahoo doesn't research the legal company name and name accordingly. They almost always use the website name displayed on the website. The Ford example is a good one. Look in their category. Call the site FordDirect if you don't know any seo, or name it Ford Direct if you have half a seo brain, or call it Ford Direct Car Sales. In no case would Yahoo title this site by the legal company name of "Ford" or whatever the company is officially called.