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---- Directory first impressions: Can you tell a "book" from it's cover?
Webwork - 12:52 am on Nov 4, 2005 (gmt 0) PageRank - having it, passing it, paying for a page.
Very interesting dataguy. Very forward looking IMHO.
I routinely scan the posts back here. The paramount or repetitive concerns are:
Search engine love, that is, some directory dropped out of SERPs, etc.
Is "this link" worth $x.
I'm not sure if most who post also run directories but IMHO the intelligence to be gained from the subject matter of the repetitive threads is unlikely to advance any directory operator's chance of success.
Why do I say so?
PageRank is ephemera. It comes and goes. It is subject to manipulation. It is "page" rank, not sitewide directory rank. It is overrated in the directory realm. Push the issue as a sales point and you might just blow your credibility.
Search engine love is the poorest of model for building a viable directory. I'll be even more blunt: Depending on a search engine to make your directory a viable thing is just plain dumb. Oh, yeah, it's nice to have traffic, but it's just plain dumb to make it part of your plans. If it happens it happens. Next!
Most DMOZ threads are not productive of anything: The DMOZ is good, it's bad, they're not fair, blah blah blah. What, of any value, has come of thread after thread, other than perhaps saying "Make a quality site and there's some chance your site will be listed." End of meaningful discussion. Either you get listed or not.
Is a link in directory M worth $X? Is the $25 in issue worth the cumulative time invested in address the same issue over and over? How about a definitive guide to analyzing the issue: What's the value of a sales lead the converts? How well filtered is the directory's traffic? How big is your budget? Etc.
I'd like to drive the directory dialogue a bit into subject matter this is likely to be more productive of value and long term success. However, I'm increasingly convinced that most people in the game look no further than their AdSense or affiliate stats for the last 4 hours. Not a bellweather of success.
I suspect that the subject matter of this thread will receive little uptake, not because it doesn't matter, but because so many people don't even know how to think this stuff through: "What the heck is he talking about?" "Um, can't matter 'cause he ain't mentioned pagerank."
It's not that they can't think. It's that they can't see outside a certain box.
Provocative? Hopefully. There's issues to discuss that matter and those that don't. Those that don't just seem to keep coming up again and again. Does that mean that they matter? No, IMHO.
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