KrisVal - 2:43 pm on Jan 28, 2005 (gmt 0) 1. It does produce backlinks. At least for my sites listed there.
I absolutely think it is worth it to submit to yahoo for your largest/main sites for the following reasons:
2. It has produced traffic for me. Obviously if you back into the CPC, it is expensive, but when you combine the traffic with the other benefits, I believe it is still worth it.
3. It helps to build your brand. I receive advertising inquiries and partnership requests from companies that find my listings on Yahoo. It demonstrates that you are a real company.
4. It helps search engines, both Google and Yahoo to categorize your site. Relevancy. At least this is my belief.
1. It does produce backlinks. At least for my sites listed there.