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---- The Don'ts of Directory Development


fathom - 10:22 am on Jan 10, 2005 (gmt 0)


Don't buy links.

Sorry Link Brokers, but I think this is a mistake too. You, as the directory owner/administrator may want to invest some time in seeking quality link partners and, there may be a monetary investment involved. But, those high quality link partners are going to be your bread and butter as they say. Forget about the numbers! Focus on the quality of the link, not the quantity of links. This is another major mistake I see being made by today's directory promoter.

Little late to this discussion however, a point on this one...

The 'intent' of buying links can't be isn't so easily ignored. The link broker themselves isn't the problem - our greed is.

I have changed my view of this service provider. 'You pay' for quality control... you could do this yourself, find exchanges of quality, make sure that you are getting what you want out of the exchange, or outsource this to someone that does this day in, day out.

Best bet - buy a single link - move on, which, is about the same as PPI directories like Yahoo.

If you discount 'link brokers' SORRY Yahoo is included in this - you pay to get a 'link'.

In link exchange - rarely will you ever get '100% FREE'. The fee is a price of 'cash', a 'link', a 'reduction on service or product price' or something else...

As long as you 'don't go overboard' the 'intent' is (most often) quite beneficial.

Stick with '1' domain, '1' link beats avoidance.


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