heini - 7:13 am on May 8, 2003 (gmt 0)
Couldn't agree more, Woz.
A great deal of that oh man, metas are so dead! talk is essentially a backswing from the overuse and abuse happening in the pre Google area.
It's a bit similar to the obsession with PR. Many people new to web promotion virtually don't know there's a web besides Google.
Correct meta data are definetly good practice. I think it's mandatory to include title and description at the minimum.
Sure those can be abused, but so can the body content, the alt txt, the link txt - every part of a page.