motsa - 5:04 pm on Apr 6, 2003 (gmt 0)

why is it objective to give an advantage to a company that more or less accidently carries the strategic keyword in the official corporate name?

Why would it be more objective to deliberately misrepresent the name of a company in its listing title? That requires a deliberate exception to the guideline based on how "keywordish" the editor in question felt any given word was. How can that be anything but subjective?