Whitey - 5:31 am on Dec 5, 2013 (gmt 0)
Well I finally got invited to a LinkedIn breakfast down here in Sydney. Fascinating observing the different people and understanding the various motivations for using LinkedIn.
Here's a few lines from notes I took:
-Establish reputation [ personal ; business ]
-Sell yourself [ professional photo ]
-Sell your business / what you do in 3 paragraphs max
-Have a good product by association - then the sell is easy
-Solicit leads accurately. 77% of folks surveyed found cold calling [ includes emailing ] ineffective
-Monitor your salesforce's pipeline, measure activity, use scrapers to bring in data
-Have a unique message / selling proposition
-Use a warm connect to reach your target effectively ie a referral
-Get sales groups to get reviews , PR/Press Release and publish
-TAG into CRM's
Above all, take a thoughtful approach, use warm intro's , be relevant.
Can folks see this working for them at some level in their work functionality and the marketing of their business?
My reading was that attendee's were at varying levels of sophistication on how to drive through the value LinkedIn provides.