Lapizuli - 12:12 am on Jun 20, 2013 (gmt 0)
The big problem, at the moment, with Google...is simply that it is trying to guess what people want rather than giving them what they want.
Agreed. A search engine could train a new generation (and willing members of older generations) how to become expert searchers - basically, how to navigate a complicated and treacherous new territory. Instead, the dominant search engines opt (for obvious reasons) to serve a "feed-me-whatever's-big-n-popular" market exactly what that market's accustomed to being served. It's limiting and short-sighted.