engine - 5:42 pm on Jun 6, 2013 (gmt 0)
Yandex, Russia's largest search engine, has announced significant changes to its Search Engine Results Pages (SERP) with the launch of interactive snippets called ‘Islands’. This new feature will speed up engagement with websites and services by allowing users to action their query – such as booking cinema tickets, making restaurant reservations or paying a bill – directly from the search page rather than through an organisation’s website.Yandex Introduces Interactive Snippets "Islands" To SERPs [company.yandex.com] "Interactive snippets deliver a new level of user experience. Sitelinks are an outdated way of providing information and rich snippets are mere decoration. We know users want faster, more direct engagement with services, and interactive snippets mean businesses can better serve the needs of their customers by offering a shortcut to the ultimate search."