zeus - 1:26 pm on Aug 22, 2012 (gmt 0)
I could imagine that we in the future will see more small engines and that a lot of websites will noindex there sites so google will not have access to there content, be cause they dont see that benefit of google that they saw for 1-2 years. Those websites will then promote there site via social networks, PR, advertising and let google out. We do see more and more content be striped out of sites, so the google searcher dont need to go to that site, it began on Google image.
A cool move from Amazon would be to noindex there there site, to really compete.