TypicalSurfer - 12:59 pm on Aug 22, 2012 (gmt 0)
Google should be much more worried that 97% of their income from the AdWords / AdSense combo. If a serious competitior ever attacks that market, watch out! Users of Google's service are already tired of the decreasing payouts and useless customers, and are practically begging for a viable alternative.
PPC started innocently enough but quickly morphed into a destroyer of margins for the advertiser. He with the largest margin wins which leads to obvious outcomes.
I think something less "sexy" like 10-25 cent clicks would fold google overnight.
PPC is kinda shady in as much as you don't really budget in the traditional sense, it's more like asking someone for a price and they reply "how much you got?". PPC probably resembles more of a casino model, you put your money down and hope that the house is playing straight.