Brett_Tabke - 11:45 am on Aug 22, 2012 (gmt 0)
Which companies really scare Google executives?
You could make the case that Apple is Google's biggest competitor, or you could argue that Facebook is the biggest disruptor of Google's search business.
In reality, though, the one company that's keeping Google exectuvies up at night is Amazon.
Find out why Amazon will absolutely crush Google in search and mobile below:
What Googlers worry about in private is a growing trend among consumers to skip Google altogether, and to just go ahead and search for the product they would like to buy on Amazon.com, or, on mobile in an Amazon app.
There's data to prove this trend is real. According to ComScore, Amazon search queries are up 73 percent in the last year. But it makes intuitive sense doesn't it?