Brett_Tabke - 2:49 pm on May 30, 2009 (gmt 0)

Lets leave the flames for some other site please.

Personally, I see the major potential here. The results are very interesting. I think the algo is clearly in a V1 beta state and will take a lot of training. This is a fresh engine algo approach that has never before been tested or tried. Basing results on popularity of "tweets" is ground-up new.

I found topics through Topsy that I had never seen before about a few products I follow. There are going to be some major finds in there for rep mgt and webmasters that have IP worth tracking, contributing too, and nudging in a favorable direction. Any brand, trademark, website, domain, copyrighted work, or other IP needs care and feeding. Following your interests on twitter is step one, and making sure you are in all important conversations about your brand early-and-often is mission critical going forward in the social media world. Every tool we can have in our bag to do that is a major plus.

Hats off to Topsy for putting together another free tool to do just that. It is currently the only engine of this type available. So far, I am finding it more useful than Twitter's search and far better than Twitter's useless "trending topics" display.