oldpro - 11:17 am on Dec 25, 2006 (gmt 0)

jtara,

with all due respect...reductio ad absurdum. google that.

you are totally wrong. getting this thread back to the subject of this thread, this new project is for profit...it will serve up some kind of advertising for revenue...it will be totally human edited. therefore, its serps will be manipulated to an even greater degree to benefit the profit motive than machine generated serps.

the problem is not those of us that fork over big bucks to make even bigger bucks. the problem is the lack of sophistication of the general searching public. for instance, by defining exactly what i am searching for...i get exactly what i need without any ads at all (if i am looking for information). unfortunately, most searchers type in "red widgets" when they are actually looking for "manufacturing re-calls of red widgets".

the ideal you are hoping for will not be solved with a new SE, but with a yet to be invented computer with a USB connection attached to a port surgically implanted in peoples brains. then search engines will be able to read minds and serve up utopian serps and we will all live happily ever after.