The Times, December 23, 2006
Founder of Wikipedia plans search engine to rival Google
James Doran, Tampa, Florida
-Amazon.com is linked with project
-Launch scheduled for early next year
Jimmy Wales, the founder of Wikipedia, the online encyclopaedia, is set to launch an internet search engine with amazon.com that he hopes will become a rival to Google and Yahoo!
..."Essentially, if you consider one of the basic tasks of a search engine, it is to make a decision: 'this page is good, this page sucks'," Mr Wales said. "Computers are notoriously bad at making such judgments, so algorithmic search has to go about it in a roundabout way.
"But we have a really great method for doing that ourselves," he added. "We just look at the page. It usually only takes a second to figure out if the page is good, so the key here is building a community of trust that can do that."
...Catching up with Google, Yahoo!, Microsoft's MSN or even smaller operators such as Ask.com will be a difficult challenge, Mr Wales conceded.