Guess Dipsie doesn't know whether to sink or swim. :)
From years of reading press releases recycled as news (in what masquerades as the "technology press"), let's run the CNET article through the cynical editor's gobsh1te filter:
'competing consumer search engine'
- it searches for consumers to click on its PPC listings.
'uses natural language algorithms to assess the content of a Web page and render a slew of synonyms and antonyms likely to crop up in a Web search'
- Somebody browsing the page with dictionary.com and thesaurus.com open in other browser tabs.
It then feeds that page to search engines to help the site's position in results
- Whoa I thought this software was meant to improve the ranking of web pages in Google et al not submit them. I guess improving the PR from not indexed to 1 counts as an improvement.
"It uses our crawling technologies to get past barriers that have been around for last five to 10 years in search robot technologies," Wiener said.
- Yeah right! Nobody spots any spider - anywhere. Claims of indexing all possiblities on database backed websites, claims of world domination through superior software, missed deadlines, vapourware website, nothing more complex than the "hacks" in the O'Reilly Spidering Hacks book.
A classic example of search engine development by press release.