JAB_Creations - 5:32 am on Jul 27, 2013 (gmt 0)
This month a little of 85% of human sessions browsed with a screen resolution greater than 1024x768 (not including 1024x768/600(netbook)) on my leading site.
There are basically (via skimming) two responses you're going to get...
"I don't mind zooming in, I know I'm not using my 32 inch screen at home and I accept that."
"I'm too lazy to zoom in, everything should cater to me because only I work hard and no one else has challenges and my 320x240 pixel screen is more than sufficient to read five pages of books at a time without scrolling x and y!"
I'd take half of your mobile market share and add it to your desktop crowd and that's your effective market share without doing anything strenuous, really just some basic CSS3 media queries who won't immediately leave because you didn't kill yourself to replace the pain dealing with IE7 and older to only to deal with the pain of making your site work on some dinky 200 pixel screen.
Honestly phones were never meant to do any serious browsing. Sure it's not something to ignore but you shouldn't kill yourself over it.
It basically comes down to this: if you can't easily adjust the layout of your site to work reasonably well CSS3 media queries at about 640x480 down to about 320x240 (e.g. hiding a sidebar or adjust the content/sidebar ratio and I don't mean double/triple sidebar junk layouts) then that is what you need to work on.
Really the only exception is if you are working on a site that intentionally caters to mobile devices. We hear BS about how the desktop is dying all the time because what, some OEM's desktop sales are down 9% year-on-year? Yeah, half of us have smart phones and half of them use them for browsing.
It's just like building websites for customers: I certainly won't build a site for just anyone, if a potential client is not willing to pay for my time at a reasonable rate then I can utilize that time a lot better. The same with many of your site visitors, a lot of them you'll never make happy because they expect the world to fall at their feet but don't confuse that with lowering your own standards in regards to yourself and your work. Concentrate on realistic goals that are result driven with the kind of people who the results are worth it for.