incrediBILL - 10:23 pm on Apr 6, 2013 (gmt 0)
There again I'll restate that some image usage is legit while other isn't so you can't fry them all for the sins of a few and some simple technology will stop the masses from doing things they shouldn't.
I'd prefer to keep the government involvement out when simple technology will cause most to behave normally, just like doors and windows with locks keep honest people honest.
The problem is we don't have those locks yet and it seems you would rather not install the locks which would make life much easier for many webmasters and the average people that don't know any better would finally know better.
Pinterest isn't the problem, people tilt at it incorrectly, but it's a symptom of a bigger problem in that the public in general doesn't know squat about image rights and licensing issues until they get contacted by a Getty lawyer. If I explain these things to most people they simply say they don't know but they will also say they can't tell which is which and don't feel it's their obligation to sort it all out. I always say it's like anything else in life, if it's not yours, don't touch it, but there's no locks to stop them.
Real simple locks would stop 99% of this and people are already stepping up to provide sites with images for pinning so the solutions are already there except the locks to stop images not for pinning assuming you don't use NOPIN or the user is using a site that doesn't support it.
Doing nothing just because people can pick locks, break windows and kick doors down is just silly.
Do something and people will figure out they aren't supposed to do those things and we'll see which way the moral compass swings at that point.
If copyright is going to change and social media is going to make it happen there will be no change until hard lines are drawn and we sit back and wait for it to evolve just like MP3 did with single track sales.
I can easily see a DRM model where micro-payments are invoked just like you pay on Google Play for games and such. It could be a free image, it could be a micro-payment image, it could be a full blown licensed image but each time it's copied the copyright owner could be notified of it's usage by the browser or the website and, if it's not free, Google Play's payment gateway, iTunes, Amazon, or any other service that deals with small payments could be involved and I'll bet a lot of people that really want to use an image might click "OK" to get a $0.99 pinning license.
Never know until you try but if all the players thought they could get a slice of that pie from the browser maker, payment processor, image site and image maker then I'll bet you would see it implemented in short order :)
That's the real problem, the model for image sales doesn't exist in the same form as music sales and it's not easy for people that don't know how to find them where to get them or pay a license fee for what's right in front of their face and setting up such technology isn't complicated, it's been done! There needs to be an image store built right into the browser just like the app store is built into your phone or tablet. Right mousing or pinning every licensed image should simply give them an option to "PAY $1.99 FOR IMAGE LICENSE? OK or CANCEL" right there in the browser. Everyone would get on that payola bandwagon as dropping images in Word documents, PowerPoints, email, anywhere you would need a license to use it would pop up and ask you if the DRM licensing requirements weren't already met for that image as you would be tracked just like the app stores track you now.
Make it easy to use, keep usage inexpensive, and people will pay as it's easier to do than jump through hoops to steal it just like we all buy Apps, MP3s and Movies today.
Photographs are pretty much the last remaining orphans in the digital economy yet to be addressed in such a way and perhaps this is the time to "git 'er done" even if it takes creating a new image format just to make it happen or use a .drm extension like "coolphoto.jpg.drm" or "rainbow.png.drm" so anything with a ".drm" on the end isn't copiable off the website. Kinda silly but simple as an example.