engine - 9:20 am on Mar 12, 2013 (gmt 0)

Online scrapbook Pinterest is rolling out new tools that will show businesses the number of visitors it delivers to their websites, part of the fast-growing start-up's efforts to forge closer ties to companies and build a base for the introduction of money-making features. The latest offering -- known as Pinterest Web Analytics -- will give site owners insights into how people are interacting with "pins" that originate from their websites. The start-up company will announce the free offering on its blog on Tuesday.Pinterest To Offer New Web Analytics [reuters.com]

"The goal is really to help websites understand what content is resonating with people on Pinterest," Cat Lee, a product manager at Pinterest, told Reuters in an interview.