Robert_Charlton - 3:12 am on Apr 9, 2012 (gmt 0)
Reconciling the numbers, which are wa-a-ay far apart, I think there maybe (perhaps, could be) some weasily language, as in how to lie with statistics, in the PriceGrabber info, or the article....
My emphasis added....
...Out of the people who were surveyed who had an account on the site, an astonishing 21% of them have actually purchased items that they found on someone’s Pinboard. The most popular products fall in line with the interests I told you about above. That means that people are buying cooking utensils, things to make arts and crafts, and of course clothing.
This is not the same as saying that the made the purchases because they found the items on someone's Pinboard, or even after they found them on someone's Pinboard. It may simply be saying that they have bought such items.
Just thinking out loud... if the language is that sloppy, perhaps it's even sloppier. Perhaps it just means that they have bought "cooking utensils, things to make arts and crafts, and of course clothing."
Or, "conversion rate" might mean traffic referrals, though that then would need to be further defined.