incrediBILL - 1:17 am on Feb 28, 2012 (gmt 0)

[websitemagazine.com...]

The actual images or pins on each board can link back to a retailer’s online store, which is why many of today’s top brands are using Pinterest to display their products, create awareness and build communities of targeted, qualified users. That last part is of critical importance for merchants – visitors who land on retail websites by way of Pinterest are generally highly targeted potential customers who have already shown an interest in a specific product, category or brand; more so, in fact, than most users who share products on Facebook and Twitter.

What shall we call Pinterest Optimization? PO? PEO? or PM for Pinterest Marketing?

I don't think we'd want to make it Pinterest Marketing Strategies because given the demographics, an abbreviation of PMS will not end well.

Perhaps just lump it under SEM before I get into trouble here.