tangor - 10:40 pm on Nov 29, 2011 (gmt 0)

However, the new program isn’t a free-for-all: it’s only open to “publicly visible” blogs with custom domains, and selection “based on level of traffic and engagement, type of content, and language used on a blog” – this last probably designed to protect sensitive advertisers against being placed next to too many profanities.

[theregister.co.uk...]
Will have to see how this all works out.