It was inevitable they were going to have to ratchet up the profiling now that they have to pay dues on wall street.
I have become active on Twitter recently via a couple of profiles (not the profile in my WW). I've joined into a circle of humanitarian birdies. It's a good experience so far. There's quite a vortex happening, it's very encouraging :)
I hope that whoever is steering the Twitterverse can maintain a healthy balance between the need to be profitable, pay their costs, pay salaries, pay shareholders some dividends (eventually) without becoming too invasive.
I'd be disappointed to see another good tool destroyed by greed again.