- - Social Media
- -- Twitter
- ---- Apple Acquires Social media Analytics Company, Topsy Labs
engine - 10:08 am on Dec 3, 2013 (gmt 0)
I wonder if Apple is wanting to get more heavily engaged with twitter.
|Apple has bought social media data analytics firm, Topsy Labs, which specialises in using data from Twitter to track customer sentiment. |
Topsy is one of the few firms to have access to Twitter's entire data stream.
It has recently created a searchable database of all tweets sent - more than 400 billion - since Twitter's launch.
Apple did not say how much it paid for the firm, but the Wall Street Journal which first reported the story put the figure at around $200m (£122m).Apple Acquires Social media Analytics Company, Topsy Labs [bbc.co.uk]
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