lorax - 1:55 pm on Dec 18, 2012 (gmt 0)

Do not and strongly counsel against it. My primary reason is that it becomes too easy to forget or ignore/put off checking the property that's being fed and when people respond to you, you're not there to answer and engage them. They'll lose interest and you'll lose credibility.

SM is NOT a one way conversation - eg. pushing content without willingness to engage is a really bad idea. But you probably already know this. :)