henry0 - 12:30 pm on Jun 12, 2012 (gmt 0)

The first ads consisted in seven 15 secs ads during the 2012 Pocono 400 Nascar race.

This move could generate substantial revenues as the number of adult users has doubled since May 2011.

User's segmentation is quite interesting when applied to target ads;
31% of US users are 18 to 24 years old,
which contrasts with 14% of US users 30 to 39 years old.