clearvision - 3:10 pm on Feb 16, 2012 (gmt 0)

Twitter is a tricky thing I think. 1000's of followers is a good thing, but following 1,000's is not. More is not always better, sometimes it's just more. I got the wheel rolling on it and then it just seemed like jabber as people were posting. Like anything else the question would be "What do I want Twitter to accomplish?". It's a very time intensive project...can someone tell me what benefits they've seen from this for their company?