Bobaloula - 10:24 am on Jan 17, 2011 (gmt 0)
I've just upgraded my Twitter software to a paid pro version and found some interesting things about click through rates:
CTR is far higher at weekends
CTR is far higher for article links
CTR is the highest for video content
I was surprised about the weekend stats but I guess it makes sense and I have adjusted my twitter plan's to include the above.
Does anyone else have tips not mentioned above that will improve the awarenss stage?