tedster - 3:20 pm on Dec 10, 2010 (gmt 0) [edited by: tedster at 9:43 pm (utc) on Dec 12, 2010]
There are some "push" uses for Twitter that do work - but it depends on who is using it. In those cases, it's kind of a substitute for an RSS feed. I follow local weather on Twitter, for example, as well as organizations in several special interests I have.
But really, Twitter goes beyond any "push" or "pull" model of commerce. Remember The Cluetrain Manifesto thesis? "Markets are conversations." It is in this profound sense that Twitter is marketing.
And then there's the fact that I have lots of friends and business contacts on Twitter So it's a way of staying in touch with lots of folks at once, deepening my appreciation for who they are and what they do.
In the strictest definition, any group of people organized around a central something-or-other is a cult. SEO people are a cult - as are SMM people, and physicists and mathematicians and begonia fanciers. It's a characteristic of almost all human interaction - more neutrally it's called "having something in common."
The only alternative to being cultic is being Awake with a capital "A" - and there have not been too many Buddhas so far.
So for the rest of this, there can be value in Twitter. My Twitter stream reminds me of a Pubcon networking session and it brings me a similar kind of value. I also intend to be offering a similar value to those who read my tweets. Just as ay any cocktail party, I try not to talk too much and to listen well to others.
Skipped breakfast today - ate too much at the company holiday party last night ;)
[edited by: tedster at 9:43 pm (utc) on Dec 12, 2010]