engine - 3:36 pm on Sep 27, 2010 (gmt 0)
Twitter Advertising: It's Still Early Days [online.wsj.com]
Some marketers say that early results are promising but that advertising on Twitter remains an experiment. Other marketers, including PepsiCo Inc.'s beverage brands and Best Buy Co., who tested out Twitter's new advertising products—some without cost—haven't made new ad buys. Marketers say they definitely aren't ruling out advertising on Twitter in the future, but that it's still early days and they are figuring out what works.