---- Teens Quitting Facebook in droves - Here's why:
GoNC - 10:59 pm on Feb 9, 2014 (gmt 0)
It has to do with Trend, to many ads, Privacy issues which the people around the world are more aware of because of Google, Facebook,...just see snapchat.
I mentioned this before, but I think the problem is deeper than that, and a problem we've seen numerous times (and will see again).
Cycle 1: You have a high traffic site that targets teens, who don't really spend money. They'll buy small-ticket impulse items, but they don't make big purchases. The high traffic numbers trick businesses in to advertising, but they don't see a return, so they stop advertising.
Cycle 2: The parents and grandparents follow the kids, because... well, they always do. Now, you have a short period where the ads meet the right demographic. But, so many advertisers have already tried it and had a bad experience, so they have left without trying the new demographic.
Cycle 3: Because the parents and grandparents are there, the kids leave, because... well, they always do. Traffic goes down, and even though you have a better demographic for advertisers than ever before, you make less money because your numbers were falsely inflated, and now they're falsely deflated.
(Facebook was especially bad at the false number inflation, because they encouraged multiple accounts, 3rd party apps, and scammer accounts.)
Cycle 4: Finally, the parents and grandparents leave, because they're following the kids to the next big thing. And the cycle continues.
Facebook is currently in the 3rd cycle... kids have left, and numbers look bad because they were falsely inflated before.
Businesses will continue to follow this cycle, because with a lot of money invested, they can make a lot of money in a short period. Big fads are always big moneymakers (pet rock, anyone?). But no one should ever think it's a long term business plan; from a business perspective, they need to make their money, then get out.