I would say, yes and no. It was on target before going public. Now, the focus is in making more of a profit, so they have to keep killing the things that make less money.
The problem is that they're not realizing that those little things just keep chipping away at the core demographic.
IMO, no company that targets kids will ever have mega successful longevity, for the reason I explained on 1/16/14 @ 9:23am. Parents spend the money, so they're relying on kids to bring the parents; but kids won't hang out where their parents hang out for long.