Nick_W - 11:17 am on Nov 2, 2013 (gmt 0)
Hi Robert. Yep. You got it.
And it really gets interesting if you make it so that all your comments are tied to the same url --this means instead of having different comment streams for each page/post you have just one. The benefit is that when "Robert just commented on..." shows up in your friends news feeds and they click it, they can be sent to your pre-defined landing page rather than some blog post.
Also, the increased activity affects your edge rank on FB (so i understand, i am not an expert here by any means..)
Im pretty sure fb comments wont show for google. but in this case fb is my main traffic / user acquisition platform not google so it doesn't matter.
I have a freelancer figuring this out for me now. Turns out there is a fb plugin for this but that it's still a little beyond me to configure myself..