olias - 9:25 pm on Jan 15, 2013 (gmt 0)

It will be very interesting to see how it plays out. For many averages users Facebook is the internet.

When Facebook experimented with integrating Open Graph results into their search during the summer of 2010 I managed to gather a lot of data and was genuinely shocked at how many people were using Facebook for local search queries. It is something I will keep a very close eye on.