brotherhood_of_LAN - 6:55 pm on Jan 15, 2013 (gmt 0)

I wouldn't be so quick to dismiss it. As already pointed out, there's a heck of a lot of information on Facebook. A lot of locations & businesses have been geo-tagged. The search bar is in front of hundreds of millions of people. All it takes is for people to start using it and it becomes a very powerful gateway indeed.