GaryK - 6:03 pm on Dec 21, 2012 (gmt 0)
I got permission to post this link from The Atlantic [theatlantic.com] which goes into a lot more detail about how this new plan is supposed to work, including the cost of US$1 for each Message sent, and that (my comment: at least for now) this new service will not be available to companies.
I've got a childhood friend (my best friend) I've been trying to contact on FB for several months now without a reply, or even an indication he's seen my Message. I suspect that's because the Message is in his Other folder. I'd be willing to spend a buck to ensure my next Message winds up in his InBox.