GaryK - 2:07 am on Dec 21, 2012 (gmt 0)
From the article:
This test is designed to address situations where neither social nor algorithmic signals are sufficient. For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox. For the receiver, this test allows them to hear from people who have an important message to send them.
This message routing feature is only for personal messages between individuals in the U.S. In this test, the number of messages a person can have routed from their Other folder to their Inbox will be limited to a maximum of one per week.
Am I correct in taking this to mean that companies will not be able to pay to spam us, and that only individuals with a self-perceived pressing need to contact me will be able to pay to make their message to me land in my InBox instead of my Other box?