engine - 5:39 pm on Dec 19, 2012 (gmt 0)

The seem to push out things completely over the top and then retreat to something that would have been seen as egregious before but in the context of what they threw out it doesn't seem quite so bad.

Good point. It does seem very much that way, resulting in an apparent appeasement.

Example: If you're a photographer and want to use the Instagram facility to promote your work, don't submit anything other than low-res, limited size, watermarked images. It seems straightforward to me.