TheExample may be more popular and has more people in their circle as the search criteria is based on link-popularity. (eg. when you search for "Obama" "Barack Obama" comes first) So try to get more people in your circle and update useful information on your page so that audience could remain active on your post. Your audience can discuss your topic among their friends and follower and these are the white way to increase popularity. And the chance are you will be showed up first in search.