engine - 4:00 pm on Dec 11, 2012 (gmt 0)

Here comes the start of Facebook ecommerce and shopping.

Continuing the charge to ramp up its social gifting product well into the holiday season, Facebook on Tuesday announced the wide roll-out of Gifts to Facebook users in the United States. Previously the product was in a limited invite only mode, slowly spreading across the site user-by-user.Facebook Rolls Out Social Gifting To U.S. Users [allthingsd.com]

Currently, most of Facebook’s gifting options are food and lifestyle related, including cookies and cupcakes, stuffed animals and other relatively low-cost items. But Tuesday’s wide Gifts roll-out also comes with another gifting option: Wine. And lots of it. Facebook has partnered with 16 different wine makers, letting folks send each other bottles of red and white over the network.