Tonearm - 7:43 pm on Nov 29, 2012 (gmt 0)

Facebook users really love my store. I have a Facebook page with an inordinately large number of likes, but otherwise I'm not doing any Facebook marketing and I think I'm missing the boat. I tried Facebook Ads at least a year ago but it didn't deliver ROI. Are FB Ads my best bet and I should try them again? FB Offers would be difficult because my margins don't really allow for discounts. Are there any other options?