webindia123 - 11:08 am on Nov 22, 2012 (gmt 0)

EdgeRank determines what appears in the newsfeeds of your followers on Facebook. A recent change in EdgeRank is why your reach dropped. For example, 12 weeks ago if you made a brand page post and noticed that by the end of the day that “100 people saw this post,” a similar post today would likely read “20 people saw this post.” The drop has been quite dramatic.

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- lalit kumar