chabbs - 5:53 pm on Oct 22, 2012 (gmt 0)
I am currently working on a client's Facebook page content strategy and promotion. It is a local coffee company that wholesales coffee to restaurants, cafes, and anywhere else they would sell coffee by the cup. They do not sell coffee to grocers or any packaged coffee, yet.
My question is: as part of the content strategy and part of overall promotion I was thinking of creating a list of the company's clients by area and posting it on the Facebook page on a regular basis. Placing emphasis on a specific neighborhood with each post. The coffee company's clients are all local and many of the Facebook page fans live in the neighborhoods where the coffee shops can be found. Do you think this to be a good or bad idea?
I am hesitant for some reason with this and would like an opinion, if possible.