They now want you to "promote" your posts to reach the widest audience.
We do this about once a week. We have almost 19,000 fans & with a small investment we reach between 25,000 & 40,000 per post depending on "shares" & "likes" for the post. Select "friends & friend of friends" in the options.
Have a look at your most recent post & you should see a small button on the right side that says "promote".
We find this type of promotion very effective for our B&B business. We usually promote discounts or weekend specials. It certainly pays for itself especially in high volume periods like national vacations or long weekends.