Leosghost - 2:58 pm on Oct 5, 2012 (gmt 0)

I should hesitate to say this to an "oldtimer"..but :)

For example. My products on Amazon go like the clappers, but my websites conversion rate is modest at best. (bloody dreadful is more like it..)

Sounds like you'd be better spending your time and effort identifying what is responsible on your site for the lack of conversions, compared with your conversion rate on Amazon..( they do make the getting your card out and clicking all the way through to "confirm" relatively "painless" for most people ;)..rather than spending the time and effort on FB, apart from the basics of "promote" and start them down the funnel or at least circling around the edges on there..