Nick_W - 2:37 pm on Oct 5, 2012 (gmt 0)

Lorax!

Good points, thanks. I guess my products are a bit odd as if you are new to the subject they are a luxury item, something to admire and want to show your friends. If you are more experienced, you will likely buy the cheap version (which i also sell) and treat it as the utilitarian object it is heh!

The question really is now about whether promoting the interest, and facilitating connections between those interested and being seen as the centre point of a topic is worth what one may gain in brand awareness.

For example. My products on Amazon go like the clappers, but my websites conversion rate is modest at best. (bloody dreadful is more like it..) --so if more people were familiar with the brand, when it came time to buy could I avoid paying Amazon's fees? --got to think of the long game...